Chrysler’s Latest Imported from Detroit Ad Featuring Designer John Varvatos

The next chapter of the Chrysler Group’s much talked about 'Imported from Detroit' campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV spot is named ‘Attitude’ and centers on the new 2011 Chrysler 300 sedan (notice the new Mopar grille?) playing on Varvatos’ sense of style, and according to the ad, his “Detroit blue-collar attitude” when it comes to work.

The latest commercial in Chrysler's ‘Imported from Detroit’ series follows the ads with rapper Eminem for the 200 sedan and more recently, the Homecoming spot starring Detroit Lions rookie, Ndamukong Suh, again for the 300 sedan. The US automaker also plans to air a commercial featuring artist, producer, label head and entrepreneur, Dr. Dre in the all-new 2012 Chrysler 300S. Watch the spot with John Varvatos in the video after the jump.

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New Mopar Grilles and Alloy Wheels for 2011 Chrysler 300 Sedan

Mopar, the Chrysler Group’s in-house performance and styling brand, has been on the busy side lately having introduced several upgrades for the latest Jeep vehicles, as well as standalone versions of the newest Dodge Charger and Challenger models. Now, the Detroit firm’s tuning division is onto its next project sprucing up the new Chrysler 300 sedan with a range of custom grilles and bespoke alloy wheel designs. Read more »

Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign

Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

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Chrysler Expands 300 Range with Sportier 300S and More Luxurious 300C Executive Series Models

The mighty 300 SRT8 was not the only new model on display at the Chrysler booth at the New York Auto Show, as the Auburn Hills automaker also presented two new versions of its full-size sedan, the sportier 300S and the more luxurious 300C Executive Series.

The 2012MY 300S has a more distinct look than the standard model, new interior materials and features, plus a touring-tuned chassis (performance-tuned in combination with the HEMI V8 engine). The latter has 25 percent quicker steering and 20 percent heavier on-center feel than the entry-level 300 model, with both modifications contributing to sportier handling.

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2012 Chrysler 300 SRT8 Brings the Thunder with 465HP 6.4-liter HEMI V8

It’s big, it’s brash, it’s powerful and it’s attempting to take on the sport saloon segment. Yes, it’s the all-new 2012 Chrysler 300 SRT8 and it was revealed today at the New York International Auto Show that runs for the public from April 22 to May 1.

The flagship model of Chrysler’s redesigned 300 series packs a more muscular 6.4-liter Hemi V8 pushing out an estimated 465-horsepower and 465 lb.-ft. of torque, up 40 horsepower and 45 lb.-ft. over the 6.1-liter mill it replaces. All that power is channeled to the rear wheels through a carried over five-speed automatic transmission with steering wheel-mounted paddle shifters.

Chrysler’s projected performance numbers include 0-60 mph (96 km/h) sprint time in the high 4-second range; quarter mile in high 12 second range; 0-100-0 mph (0-160km/h-0) in less than 16 seconds, top speed of 175 mph (281 km/h) and stopping power from 60-0 mph in 120 feet.

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