Concept Car : Kia Soul

Concept cars serve a few purposes, they allow designers to run free without practical limitations, while leading to the creation of new technology that eventually finds its way to every day cars.



The EFIJY is one such concept, which although is bold and wins over many fans, would struggle in the showrooms. Nonetheless as a concept car, it has reached the very top.
The modern day expression of the iconic Australian FJ Holden, has just been awarded the United States concept car of the year award.
“This award recognition of that and a further advertisement for the talent and versatility of the designers we have here at GM Holden.” GM Holden’s director of design Tony Stolfo said
The EFIJY was designed by Holden in 2005, and has been touring around the world ever since, it beat over 33 concept and 11 production vehicles for the award.

Unlike some of the current cars in the Holden lineup, the EFIJY is a compromise free, mobster themed monster. Powered by a 480KW V8 engine, the EFIJY is not all just looks.

Holden designer and project leader Richard Ferlazzo has always said, there were no plans to go beyond the concept stage.