GM’s Opel follows in the Footsteps of Ford, Asks Bloggers to Write About the Astra GTC to Attend the Presentation

Those of you readers that have been with us for a while might remember our revealing post about Ford Motor Company’s shady marketing tactics (via its media agency) to attract attention and web traffic to the brand by asking bloggers to participate in a Ford website-linking contest and win a place in the company’s 2010 Model Year Drive event.

That said, we are no strangers to the mommy-blogger-type approach from marketing companies representing major automotive brands, but we never cease to be amazed. This time we were approached by a social media agency called Knallgrau on behalf of GM’s European Opel unit. When we received the first email, we believed it was a media / press invitation but upon our request for additional information, we discovered that wasn’t the case.

In a similar fashion to the Ford incident, the agency asked if we wanted to write about the new Astra GTC and participate in a type of contest, the winners of which will be invited to the official unveiling of the three-door hatchback at Opel’s headquarters in Rüsselsheim, Germany.

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SCOOP: Is this the New 2013 Opel / Vauxhall Astra Convertible?

With the new sporty looking three-door Astra GTC on its way and the Astra Sedan outlined by its sister models from Buick’s US (2012 Verano) and China (Excelle) divisions, the only body style left to complete the range of Opel’s C-segment model series is the convertible version.

Recently, our spies in Germany caught a glimpse of an Astra-based model, which appears to be the cabriolet variant of the series. While we can’t be 100 percent sure, it is clear that this Astra has a boot while the close ups reveal a more raked rear windshield line than you’d normally expect to see on a four-door family sedan.

To get an idea of what the Astra Convertible might look like, here's our artist’s impression based on the upcoming GTC model. Even though our image of Opel’s VW Golf Cabriolet contender was styled with a soft-top, it has not yet been revealed if the German company will adopt this solution or if it will continue to use the current Astra TwinTop’s retractable metal roof.

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2012 Opel Astra GTC Sport Hatch is…Virtually Here: First Official Images and Video of Production Model

General Motors’ Opel division is getting ready to take the wraps off the all-new Astra GTC as the company released the first official renderings and a video of the production model shown in a virtual landscape.

The new sharp looking, three-door version of the Astra, will be revealed in the flesh and in detail in just six week’s time, on June 7, well ahead of its world premiere at the upcoming Frankfurt Motor Show, on September 15. Both Opel and its sister company in the UK, Vauxhall, will begin accepting orders in the summer with first deliveries expected this fall.

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